Graphic Design Students Spend Time at The Vinyl Lab
Branding, design, music, science, and marketing collided during a graphic design class
visit to The Vinyl Lab and The Vinyl Lounge in the Wedgewood-Houston neighborhood.
The visual communications program in the School of Arts and Humanities spent time with Scott Lemasters, founding partner and CEO, and Hunter Urtubees, director of record manufacturing.
The Vinyl Lab is a state-of-the-art vinyl record pressing facility on 3rd Avenue South.
As Nashville’s only boutique, locally owned vinyl pressing facility, it was founded in service of the hardworking musicians and talented artists who keep Music City alive. The Vinyl Lounge is an adjoining two-floor entertainment venue.
The visit and tour gave students firsthand knowledge of the process of record making - everything from conceptualization to design file delivery and then the physical pressing & packaging process.
Noted Americana musician Sam Lewis joined the tour and spoke about the deep connection
and trust needed between musician and designer.
Sam has been a client of visual communications instructor Pam Esposito for 11 years. She has supplied him with every sort of visual support needed and merchandise programs, which provide most of a musician's livelihood.
“I thought it would be good for students to hear the impact a designer's work has on the client,” Esposito said.
The tour aligns with the class project of designing an LP (record).
